Search Engine Optimization abbreviated as SEO consists of all the activities intended to improve the visibility and ranking of the website in organic search results. It is the process of optimizing content or websites so that they show up in search results in search engines like Google, Bing, Yahoo.
Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website.
That means SEO has a lot to do with using the right keywords or key-phrases in the copy of a website or within the content you want to show in organic search and getting links to this website or content.
Optimizing a website includes adding or modifying content and some HTML code in order to increase its relevance to specific keywords.
Optimizing a website is also done for removing the barriers of the crawling activities of a search engine.
Optimization of a website is mainly done during the website development and content development.
Everyone does search on Google and the list of results displayed to the users is called “SERPs” or “Search Engine Results Pages”.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the Search Engine Result Pages(SERPs) These visitors can then be converted into customers.
There are millions of web pages lying around on the internet. Your content may be relevant but if it doesn’t reach the reader, it becomes pointless.
SEO is the technique of helping your content reach more and more people. With SEO, your thoughts can actually reach the reader.