A cookie is a small amount of data generated by a website and saved by your web browser. Its purpose is to remember information about you, similar to a preference file created by a software application.
Yes, we employ cookies and other technologies to track the preferences and likes of our users so that we are able to provide them with a personalized and optimum browsing experience.
Session Cookies: A session or transient cookie stores information that the user has inputted and tracks the movements of the user within the website. The function of these cookies is to store your log in information and the preference you show during a website visit so that you do not have to set these again in the next session and your experience becomes more personalized.
Cookies for Functionality: Our Website, like most websites, include functionality provided by third parties. For example, we may embed YouTube videos, Google Maps etc.
Cookies for Analytics:Google Analytics and other such features helps us in assessing the usage of our website statistically. With these analytics, we are able to determine the way our website is used in terms of the number of visitors, the number of clicks, the most visited pages and the time when the volume of traffic is maximum. This kind of information helps us in self-assessment and in optimizing your experience as well our marketing strategies.
Cookies for Advertising: The advertising services employed by us also track the online activity of our users to curate relevant marketing and advertising material.
Cookies for Remarketing:The repeat advertisements that you keep getting after a website session is over is because of the paid advertisement services that allow the placement of “remarketing cookies” during a particular session. This helps in advertising the content of the website even after one has ended the session and encourages them to visit it again.
Click here to learn more about how to manage cookies in Firefox;
Click to learn more about how to manage cookies in Chrome;
Click to learn more about how to manage cookies in Internet Explorer; or
Click to learn more about managing cookies in Safari.
If you want to learn more about cookies, please visit https://kb.iu.edu/d/agwm for detailed guidance. However, please know that some cookies are essential for us to function effectively and productively.
We have clearly stated the types of cookies we use or may use in future. However, there may be cookies and other tracking technology pertaining to the access and use of our services. Information about this is explained in our Terms of Service.
The content of this policy is applicable only for general information and use. The cookies are subject to change without notice. We state that the information provided may contain errors and may be changed and revised without prior notice. We clearly state our exclusion from any liability for any errors and inaccuracies to the maximum extent permitted by law.
For any queries regarding the terms of this Policy, use the ‘Contact us ’page of this Website to get in touch with us.