Social Media Marketing for Small Business and
Home-Grown Startups – Effective or Not?

You own a small startup which deals with local clients. You keep in touch with them with phone calls. Thus, you don’t think you need social media presence.

We’re sorry but you’re wrong.

You run a small business form your home. Your clients are your friends and acquaintances. You send them information via text messages. Thus, you don’t think you need social media presence.

We’re sorry but you’re wrong.

Social media has come as a boon for small business and home grown startup. Brands like Huda beauty have leveraged the power of social media to establish themselves in the global market.

Using social media for promoting your business in not as difficult as you believe. In this article, we will give you few tips using which you can see your business boom in no time.

• USE FACEBOOK TO REACH YOUR MARKET:

  Facebook is the best platform to make your business visible in your network and in global market. As per research, there are more than one billion Facebook users at present and they spend at least 35 minutes on Facebook every day.

  You can use Facebook ads to target your market according to their region, age, interest and other demographics. Facebook Ads have a conversion rate of 9.21%.

  It is time you used this powerful platform to drive more business.






• USE INSTAGRAM TO ESTABLISH YOUR BRAND:

  Instagram has emerged as one of the most powerful and impactful tool for branding and personalized communication. Research suggests that Instagram is the most engaged social network right now.

  You can share your product pictures, small milestones and customer review to strengthen your brand. An occasional Instagram live video and engaging Instagram stories are a great way to build a brand audience.

  A robust Instagram strategy can help your business become a go-to household name.






• USE TRENDING TOPICS TO REMAIN RELEVANT:

  The only connecting factor in this world is the trending content. A trending news, a meme or a political event can help you and your business remain in the conversation.

  Topical content is the best content for user engagement. All you need to do is stay abreast with current happenings and align your strategy accordingly.

• USE CREATIVE GRAPHICS TO ENGAGE USERS:

  Pictures speak a thousand words. An attractive post on your social media feed can stop your mindless scrolling. An interesting graphic design can engage a potential user in a conversation with your brand.

  Take as many pictures as you can and post them regularly on your social media profiles. You can also use online tools to create simple, clean graphics that convey your message.

  In today’s world, you can create everything you have the learning ability. So, let your creativity flow and build your brand with it.

• USE USER-GENERATED CONTENT TO BUILD YOUR REPUTATION:

  No matter how small your business is; you are bound to have a bunch of satisfied customers. Get them to write testimonials or even better, record appreciation video.

  You can also give coupons and incentives to friends for sharing your products on their page. You can them repost their content to engage more users.

  User-generated content helps your business get a reliable reputation.

• USE PINTEREST FOR SHOWCASING YOUR WORK:

  Is your work image heavy? Are you into textile business or beauty business? Then, Pinterest in your best friend.

  You can share pictures and ideas on your Pinterest board and build a large audience for your business. You can then use Pinterest post to your landing pages or e-commerce shops.

  Pinterest has emerged as the easiest way to drive traffic in 2019. We strongly suggest incorporating in your strategy.

THE VERDICT:

In 2019, ignoring social media is like denying your business its right to thrive. A good social media marketing strategy can become the fuel of your business if implemented properly.

As opposed to popular belief, social media marketing is neither difficult nor unattainable for small business and home-grown startups. In fact, it can actually promote your business in an efficient and cost-friendly manner.

If you want a consultation on social media marketing strategy or are looking for a digital marketing agency , please visit our page.

Do you have any other ideas for social media marketing of small business? Let us know.