"Reactive is the new pro-active in the world of marketing"
Are you a digital marketing buff? Do you smirk at your phone every time you come across a witty post by Zomato , Netflix, Manforce or Durex ?
What these companies have in common is their clever marketing game. Technically, what they follow is termed as "moment marketing".
In simple words, moment marketing is creating campaigns around the current trending events. It is about conveying the right message at the right time.
Imagine you're all pumped about world cup finals and are planning to watch it. On the finals day, a popcorn brand pops up on your Instagram feed with a discount offer. THAT is moment marketing.
If you are in the process of building your brand, here's why "Moment Marketing" should be on your top agenda -
- Reaching Customers when they're already emotionally invested in a particular moment can help you convert leads more easily.
- A quick reaction to a big event helps in establishing your brand as efficient, involved and trustworthy.
- Displaying a sporty attitude and a friendly vibe helps you in creating an approachable image for your brand.
In conclusion, reactive is the way forward.
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