A few decades ago, the only use of a product package was to first, carry the product and then, go to the trash bin. However, with passing time, we have realized that the product packaging design is much more than selecting a container.
If done right, a product package can speak for your brand and attract customers better than any other marketing strategy. A product package is the biggest representative of your brand and can help you establish a visual identity for your products and services.
In this article, we will discuss about a few tips that can help you choose a product package which is both practical and attractive.
One of the easiest way to leave a lasting impression on your customer’s mind is by actually being long-lasting. You can try to find a way to design your product packages in a way that they can be used for a longer time for multiple purposes.
For example, a product package made with strong cardboard or glass is more useful that a weak packaging of say, plastic or paper. One of our client AtrumShutrum has opted for glass packaging to stay eco-friendly and useful for their clients. You can also try the same.
Our client “AtrumShutrum” prefer glass packaging to save the environment
and elongate the utility.
Besides being a branding tool, the first and foremost function of a product package is to keep your products safe. The decision regarding this has to be based on the kind of material to be used for the type of products. Perishable, heavy products will have a sturdy packaging as compared to non-perishable and light-weight products.
A Cake Box Design by us at Roaring Studios
A Chocolate Box Design Made by Us at Roaring Studios
Overcomplicating a product package for the sake of standing out often backfires. A beautifully designed classic package stands out more than a design with excessive elements. Take for example, this coffee package designed with minimal aesthetics.
A Packaging Design for Coffee by Roaring Studios
Similarly, the ease of customers while dealing with the product package. For example, a pouch works well for your package which contains lesser amount of products.
: A Pouch Made by Us at Roaring Studios for our Client “Vedant Organics”
In 2020, the customer is witty. There’s no lack of different variants for a particular product. In such a case, what often compels a customer to pick one particular brand is their witty, humorous copywriting. Your product package design can be simple or minimal but if your copy is witty, it will attract more and loyal customers.
For example, Indian grooming brand called “Happily Unmarried” has quirky message on its product packages which establish their brand identity as a youth-oriented brand.
: A Quirky Design We Absolutely Love From “Happily Unmarried”
Your product package can carry your message across to all the potential buyer. If you contribute to an NGO, you can find a way to mention about it on your product package. If you concentrate on eco-friendly products, your product packaging should not have a plastic packaging and should carry a message.
Product Packaging is an integral part of the entire product design process. It can be a game changer if carried out with precision and research. 2020 will be all about innovation and the change in the importance of product package design is the beginning.
If you have any queries regarding product packaging design, feel free to reach out to us.